Huevos Rancheros Breakfast Burrito Brings the Flavors of Mexico to Carl's Jr.
Dec 12, 2007
Classic Mexican Breakfast Made Portable as a Burrito
CARPINTERIA, Calif. – December 12, 2007 – If you can't give your friends and family a winter getaway to Mexico this holiday season, give them the next best thing – the Huevos Rancheros Breakfast Burrito™. Beginning today, Carl's Jr.® adds the authentic flavors of a classic Mexican dish to its breakfast line-up.The Huevos Rancheros Breakfast Burrito features refried beans, scrambled eggs, shredded jack and cheddar cheeses, and tasty Ranchero sauce, topped with corn tortilla strips, all wrapped in a warm flour tortilla.
"While originally starting out as a traditional Mexican breakfast, Huevos Rancheros has become a menu favorite at diners and sit-down eateries throughout the western states," said Brad Haley, executive vice president of marketing for Carl's Jr. "However, eggs, beans, melted cheese and Ranchero sauce don't make for a very portable breakfast. At Carl's Jr., we rolled it all up in a flour tortilla so it can be eaten as a burrito when you're on the go. We also deliver the authentic taste of traditional Huevos Rancheros by adding crispy corn tortilla strips to add a little crunch when you bite into the burrito, just like you would get in a sit-down restaurant since the meal is usually served over fried corn tortillas."
The Huevos Rancheros Breakfast Burrito will sell for $2.39 at participating restaurants – or $3.89 as part of a breakfast combo meal.
Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the second fiscal quarter ended August 13, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,020 franchised or company-operated restaurants in 43 states and in 13 countries, including 1,111 Carl's Jr. restaurants, and 1,909 Hardee's® restaurants. For more information, or to find a Carl's Jr. near you, go to www.ckr.com or www.carlsjr.com.
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