Carl's Jr. and Alix Earle Partnership

FRANKLIN, Tenn., Feb. 3, 2025 /PRNewswire/ -- For fans who may be paying the party penalty, Carl's Jr. is here to save the day. We know it should be a national holiday, but instead, the day after the big game is the unofficial Carl's Jr. National Hangover Day and social media powerhouse Alix Earle is going to help us all get through it with a FREE Carl's Jr. Hangover Burger on February 10. In 2024 more than 16 million people across the U.S. either called off work or showed up late due to the festivities the night before. This year, Carl's Jr. collaborated with Alix Earle to upgrade the Hangover Burger, delivering a new twist that will satisfy any craving. Whether you're suffering from a post party hangover, lack of sleep, or sadness because your favorite team lost the game, Carl's Jr. has what you're craving. On February 10 – Carl's Jr. National Hangover Day – the fast-food restaurant is giving away FREE Hangover Burgers by Alix Earle to My Rewards members at participating locations. 

The Hangover Burger is insanely craveable, with a charbroiled beef burger, folded egg, plenty of bacon, melty Swiss cheese, crispy hash rounds and special sauce on a seeded bun. Social media powerhouse, Alix Earle, is getting the message out to give the remedy you didn't know you needed. On February 10, guests can download the Carl's Jr. app, create a My Rewards account and head to their local Carl's Jr. to get the free burger. To make the deal even better, no purchase is necessary to redeem the offer that way you can save while you cure your crave.

"At Carl's Jr., we are unapologetic about our bold flavors, and we know that guests can't get enough," said Jennifer Tate, chief marketing officer at CKE Restaurants. "So, this year, we delivered The Carl's Jr. Hangover Burger with super influencer Alix Earle to feed our guests' insatiable hunger with Alix's twist on our breakfast burger that is impossible to resist. We know that people may need a little extra help the day after the big game, so we're offering something that's really worth waking up for, and as a bonus it'll take the edge off and satisfy that craving,"

Last year, Carl's Jr. gave away free Western Bacon Cheeseburgers to My Rewards members in observance of Free Burger Day, driving even the most mild-mannered guests a bit burger crazed. With the help of Alix Earle, this year's promotion will lean into the brand's refreshed brand voice and remind guests why they need Carl's Jr. now. 

"Alix Earle is celebrated by millions for her authenticity as well as her unapologetic, bold style – much like the Carl's Jr. brand. Alix shares not just the highlights of life, but also the moments that are a hot mess, like the day after the big game. We wanted a partner who embraces all aspects of life, and Alix was a natural fit," said Kara Gasbarro, vice president of creative at CKE Restaurants. "Her fans and followers know she loves late-night burger runs and any cure for a fun night out, making this partnership a perfect match. We're excited about this uniquely delicious burger and the way Alix helps us bring this campaign to life."

For more news, follow Carl's Jr. on social media. For promotions, download the Carl's Jr. app and join the My Rewards loyalty program. 

My Rewards Loyalty Program: Join here
Twitter: @CarlsJr
Instagram: @carlsjr 

Terms and Conditions 
To claim a free Hangover Burger, guests must be My Rewards members. Guests should download the Carl's Jr. app and create a My Rewards account if they are not currently a member. Existing members will automatically receive their offer in their account on February 10. New members signing up on February 10 will receive their offer upon sign up. The Hangover Burger will be available via our first party channels only, our app and web ordering platforms and in restaurants. For the February 10 giveaway, My Rewards members can claim their free burger by ordering ahead in the app for pick-up or delivery. Members can also order the burger at the restaurant and scan their loyalty offer code at the register to get their free burger that way. From February 11 to March 18, the Carl's Jr. Hangover Burger by Alix Earle will be available all day.

About Carl's Jr.
Carl's Jr.^® is famous around the world for big, audacious, impossible-to-ignore flavors inspired by its California roots. For a bold move, guests have ordered items like over-the-top, juicy charbroiled burger creations, Hand-Breaded Chicken Tenders™, Hand-Scooped Ice-Cream Shakes™ and indulgent breakfast burgers for more than 80 years. Together with its franchisees, Carl's Jr. operates more than 1,000 restaurants across the U.S. and has a presence in 24 countries worldwide. Learn more at www.carlsjr.com. 

About Alix Earle
Alix Earle is one of the leading social media personalities in the U.S. She is also the creator and host of the widely popular Hot Mess podcast. Acclaimed for her incomparable online engagement which has been described by media and brands as the "Alix Earle [sold out] Effect," Alix has a unique ability to connect with mass audiences across multiple demographics. Her rapid rise in popularity can only be explained through the way she takes her devoted followers along for a ride of unexpected reality and candid humor, paired with her authentic beauty, fashion, and lifestyle tips.

About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc., a privately held company based in Franklin, Tennessee, operates Carl's Jr.^® and Hardee's^® restaurants, two beloved brands, known for premium and innovative menu items such as iconic chargrilled burgers and Hand-Breaded Chicken Tenders™. With both a U.S. and international footprint, Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC have more than 3,600 franchised or company-operated restaurants domestically and more than 35 international markets and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

SOURCE CKE Restaurants Holdings, Inc.