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FranchisingEl Diablo Makes a Fiery Comeback
Carl's Jr. El Diablo Makes a Fiery Comeback, This Time, For Eternity
El Diablo is an iconic representation of the Carl's Jr. brand, packed with outrageous ingredients and audacious personality. Its return to the menu permanently represents the brand's commitment to flavor and coincides with the debut of a new menu architecture that streamlines visuals for ease of ordering and allows guests to customize burgers according to the experience they're craving.
The new menu represents the brand's emphasis on customizable, irresistible flavor. With this redesign, Carl's Jr. guests can experience their favorite burgers with more choices – such as premium options for popular burgers, like Famous Star® and Western Bacon Cheeseburger®, now available with an Angus patty.
"We are focusing squarely on our big, bold and irresistibly craveable signature burgers. With this menu, we're democratizing flavor. No longer will our guests be confined to combo numbers or limited time offers – they'll be able to customize the flavors and experiences at different price points," said Jack Volpi, senior brand manager and menu transformation project lead.
Not only is El Diablo back, but it has flavor accomplices. Here to entice are the new El Diablo Hand-Breaded Chicken Tender Wrap and El Diablo Loaded Fries. El Diablo Hand-Breaded Chicken Tender Wrap features premium all-white meat chicken, hand dipped in buttermilk, lightly breaded and fried to a golden brown, topped with lettuce, shredded cheese, and fiery habanero sauce. El Diablo Loaded Fries are natural-cut fries topped with fiery habanero sauce, shredded cheese and jalapeño coins.
"El Diablo is back on the menu, and it's ushering in a new era of bold, audacious flavor for all," said Vice President of Marketing, Anthony Nguyen "We're excited to lean into our cult-favorite status and give the people the flavor they've been asking for through our new menu design – more craving, more heat, more flavor… for eternity."
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About Carl's Jr.
Carl's Jr.® is famous around the world for big, audacious, impossible-to-ignore flavors inspired by its California roots. For a bold move, guests have ordered items like over-the-top, juicy charbroiled burger creations, Hand-Breaded Chicken Tenders™, Hand-Scooped Ice-Cream Shakes™ and indulgent breakfast burgers for more than 80 years. Together with its franchisees, Carl's Jr. operates more than 1,000 restaurants across the U.S. and has a presence in 24 countries worldwide. Learn more at www.carlsjr.com.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc., a privately held company based in Franklin, Tennessee, runs and operates Carl's Jr.® and Hardee's® restaurants, two beloved brands, known for premium and innovative menu items such as iconic charbroiled burgers, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a U.S. and international footprint, Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC have more than 3,600 franchised or company-operated restaurants domestically and more than 35 international markets and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
SOURCE CKE Restaurants Holdings, Inc.
